Website advertising primarily starts by creating a working site is not always the layout and selection of a good design. To bring money to the Blog, you need to focus on website advertising. Otherwise, the money spent on development will be wasted. Team Marketing-Info strive to make the Internet better and cleaner.
Therefore, we provide information on:
- Free website advertising;
- The basics of SEO content optimization;
- Differences in search ranking in Google and Yandex.
Tips to Website Advertising
Search engine optimization is an integrated approach to changing the structure and content of a site. The main goal of search engine optimization is to raise the position of the site in relation to competitors. The competently optimized site displayed on the first page of search engines for the region, country, world.
Search engine optimization consists of three main components:
- Optimize network traffic, to change the behavioral factor. The more the user surfs inside the site, the better the Blog is perceived by the search engine. The visited site is more necessary to the user, which means that his positions will be higher;
- Internal content optimization. Keys, SEO-rating, web-rating. In fact, speaking, this is the transformation of ordinary texts into texts that are equally well perceived by both humans and robots;
- Black optimization. The purchase of links on donor sites, cloaking, re-spam keys, and even SMM – all these methods are not encouraged, but at the same time give a short-term and powerful effect.
Competent optimization alternately uses all three components. Over time, when the Blog comes out of the sandbox, the ratio of the black “methods” to the allowed ones changes toward the latter. However, in view of the high level of competition, it will not be possible to do without buying links at all.
More information about methods of search engine optimization and content ranking can be found in the corresponding SEO section. Useful information in this section will be found not only by beginners but also by professional webmasters.
- Promoting your website is more than simple search engine optimization. The influx of customers to the Blog can be carried out from different sources.
- Most of the clients come at the expense of search website advertising. But if we consider not the general attendance of the site, but the data on purchases (for online stores) or the behavioral factor, then here is a completely different picture.
Depending on the type of website, the website advertising methods are different.
Depending on the type of Blog, you can use different approaches to website advertising:
- Classic Promotion;
- Site output from the sandbox;
- Social advancement;
- Search engine marketing;
- Contextual advancement;
- Promotion of the store;
- Email marketing;
- Reputational marketing.
Classical Promotion will be good for long-term projects, and business card sites, while the quick withdrawal of the site from the sandbox is more suitable for the shadow business. Social website advertising is aimed at increasing conversion. Contextual advancement gives the best transition/purchase ratio.
Promotion of the store
Promotion of stores is always highlighted in a separate category.
So, before the Promotion itself, it is necessary to conduct a comprehensive Blog audit. If the site is ready, then find the critical points that you need to close from indexing, clean up all the garbage that leaves the CMS.
Site analysis includes:
- Cleaning the store of garbage and other site treatment;
- Definition of CA buyers;
- Selection of a suitable search strategy;
- Choosing an additional approach to website advertising.
After selecting the appropriate strategy, you need:
You can read about all this in the site advertisement section. Here, in detail described existing cases, ready-made strategies, principles of Promotion and publicizing, and most important secret chips that will help to promote the site faster and better, including. And an online store.
Free website advertising
Sometimes there is no money for expensive marketing, but at the same time, the website needs to be launched and taken out of the sandbox. Only then from the turnover you can buy and promote the site further, but the primary free website advertising can be done independently.
So, what is needed to maximize the website advertising without investing?
- Independently conduct an audit of the site.
- Find all pages not closed from indexing, and block them.
- Improve the security of protocols 404 and 533. This will save the site from the action of competitors aimed at copying content in order to knock out the site from the issuance of search engines.
- Independently select the Semantic core for each text on the site. Depending on the choice of the search engine, this can be done using Word stat (Yandex) or Google AdWords. To achieve the best result, it is better to analyze and compile the kernel for both systems, leaving only those search queries that are relevant in both search engines.
- Creation and optimization of content. Remember that the text should not be for machines, but for people. It is better to order texts to a professional copywriter, but with free website advertising, you can do it yourself.
- Checks the meta-testing of headings and pages. Each page must have a Title and Description Meta tags for a better ranking. Remember that Title must partially touch the title and match the subject matter of the Blog.
- Selection of an appropriate strategy for further development.
- Create a group in each of the existing social networks, and regularly update the information (at least 2-3 times a day) with the links to the main Blog.
- Selection of a site with reference masses for mutual exchange of links. Only in this way, you can ensure a high flow of quality links for free. It is important to note that in the future it will be necessary to refuse to post information about other people’s resources to increase conversion.
More detailed guidance, with specific examples, it is better to search on our Blog.
Website Advertising to the top
Website advertising on the top is fundamentally different from the classical website advertising strategies. In total, there are 3 main approaches to achieving the desired first place:
- Fast website advertising. The site is optimized according to the gray principle in accordance with spam pages, with highly competitive requests.
- A screw-up of mechanical visits. If the website already has a basic marketing, then with the help of special services an artificial wrap is created. The main thing when creating transitions is to create an imitation of human behavior (the number of seconds per page, the transition using internal links),
- Mass purchase of links from authoritative Blogs.
Naturally, any of the above methods will give a quick, but a short-lived result. After a week of being in the top, the search robot will simply throw out the site from the ranking.
Therefore, it is better to conduct a large-scale marketing strategy, more about which here and here.
Google is a search engine whose ranking and indexing methods are constantly changing. But there are some general principles of indexing in this system, which must be taken into account when optimizing your Blog.
The principles of ranking in the search engines are very different from each other. In addition, it is important to consider the constant variability of algorithms. To properly promote the site in the top on Google you need to follow the news, and use the ready-made texts.
But there are key features and requirements to the site that remain unchanged:
- The naturalness of the text. The search robot does not like oversampling key entries.
- Compliance with the snippet and the description of the article itself.
- Minimum number of references to external resources;
- Internal re-linking;
- The presence of meta-tags H1, h2, h3; Lists and synonymous key entries;
Features of website advertising and changes from one search engine to another.
Yandex – a search engine whose methods of ranking and indexing are fundamentally different from the world rival Google. Despite the fact that the company retains exclusively the Russian Segment, they firmly settled with their principles, like the Chinese Baidoo. Therefore, website advertising in Yandex should be done without taking into account the quality of the site’s optimization by Google.
Progress on Yandex uses a more classical approach to page differentiation. Therefore, for quick advertising, it is better to apply:
- Spam with highly competitive keys. The text should remain meaningful, but Yandex better perceives keywords indirect occurrence;
- The presence of snippets;
- Lack of a text wall. Structuring and having a huge number of paragraphs;
- Closing all additional pages from indexing;
- Spoofing with external links is welcome.
Therefore, if you decide to promote the site on both search engines, you need to consider the features of each of them and create content, balancing between the requirements for optimizations of both search engines.
Note: all optimization requirements have been described exclusively for SL and Blog content. For more information, see the relevant sections on our website.
When choosing a search engine for website advertising, as well as selecting the right strategy, you need to consider many factors, for a better result.
- Website advertising is a concept that is fundamentally different from promoting or optimizing a Blog. website advertising is the attraction of real buyers with high conversion in the shortest time. Regardless of the specialization of the Blog. website advertising can be a part of website marketing, but not vice versa.
- Not the least role in website advertising is played by such fact as marketing. Whether it’s copywriting, content management or aggressive sales on the web. All this also affects the behavioral factor of visiting the site, and as a result of its indexation.
- Website advertising is achieved by any available method. In particular, SEO sprint can be used to improve the behavioral factor or rigid SMM marketing. The result can be a short-term profit and good sales, but in the long term, such illiterate promotion will block the search bots of your site as a viral.
How to untwist a site?
There are several ways.
- First, it is the attraction of bot users. Services Red surf-live surf will give a short-term increase to indexation, and for 1-2 days, your Blog will be several dozen positions above competitors.
- Secondly, VIP IP and SEO sprint, which allow emulating the behaviors of real customers, which affects indexing.
Therefore, before starting promoting, you need to decide on the question of whether you need to spin it, or better ask another question on how to promote the site? Full-scale promoting requires all resources, from search engine advertising to contextual advertising in accordance with user preferences.
To properly untwist/optimize/promote the site, you need to own all the available tools. To facilitate the process of getting to know the most important of them will help the SEO Tools Post.
Other Optimization Chips
- If you decide to promote the site yourself, it will be useful for you to familiarize yourself with the mega index system. The creators of the service tried to take into account the current algorithms for ranking search engines and general methods for optimizing and evaluating content. As a result, the most powerful SEO auditor turned out.
- With a paid subscription, you can get not only an audit on your Blog, but also recommended website advertising measures.
- In addition, when trying to self-CEO should consider the possibility of contextual website advertising when promoting the Blog.
In addition, using the directive will increase the chances of ranking exactly in Yandex, because in fact you paid the company for the promotion, and it should show the result. Therefore, when paying for the services of a website advertising company, the website advertising in Yandex will significantly advance.
But the website advertising on the company’s website at least resembles the promotion.
- First, if the company is not international, then when it is promoted, the regional factor must be taken into account. Secondly, in website advertising of the company, as in the case of the online store, the behavioral factor is important, including. Conversion. So, the owner is interested in sales figures, not visits.
- To learn all the chips for the website advertising, it is worth to visit the corresponding section of the same name with the optimization of sites.
- If you are an advanced webmaster, you may be interested in SEO news, and SEO Interview. They will let you stay abreast of the latest developments in SEO and as a result always remain at the top of the search engines output.
- In addition, for publicizing and website advertising may need specialized Case and audit.
The result of Website Advertising and optimization
- Our resource has absorbed all the important issues concerning publicizing and promotion of all types of sites. You can find information on basic concepts, integrated optimization strategies for free marketing, and rare chips, which are used only to circumvent competitors in their respective spheres.
- Optimizing your site is a complex problem that requires a comprehensive solution. Sometimes it is not enough to optimize the core of the site, you need to do a lot of work on the behavioral factor to attract users.
- Remember that depending on the scope and type of Blog, the approach to marketing will be significantly different. It is possible to make a well-promoted site and without SEO optimization. Contextual marketing in a pair with SMM will allow rebuilding the behavioral factor that will raise the site to the top.
A vivid example of this is Wikipedia, which, without the use of key entries, is almost always in the top of the issue for any non-commercial search query.
Do not forget that depending on your goals and CA, the website advertising optimization methods will also vary. If you want to promote your site in Yandex you should for some time forget about the first positions in Google. In consequence, with a qualitative marketing the website, the behavioral factor will play its part, and you will be able to succeed on both sites. But remember that narrow specialization will give more profit than spraying efforts.
Do not forget about such trifles as the semantic core. Probably because of inaccuracies, or spamming keys on the page, your Blog is so poorly indexed by search engines.
The Marketing-Info team hopes that the material collected from us will help you optimize your site yourself, or choose the right company that will spin the site without using “black” SEO. Remember, getting under google and Yandex filters; this is a one-way road. Efforts and money spent on black optimization will be completely leveled by its ban. It is almost impossible to get the site out of the filters. At least until the entire search database (2-3 months) has been updated. Therefore, it is better to get acquainted with the principles of website advertising and do it right away.