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How to do SEO SEM for you website

how-to-do-SEO

Introduction:

seo-for-website

Whenever you’re looking for a new product, service, or information, you likely start with a search engine such as Google.  And you’re probably just like the 80+% of other searchers who never go beyond page one of search results.  If you have a website, company, or blog, you are familiar with how substantial it is to rank your website on top. SEO SEM is having a website in the top 3 search engine results can literally be the difference between bankruptcy and having the best year ever — I’ve seen businesses in both situations.  But not everyone has money to dish out each month for SEO packages.  As an SEO provider, I understand that and really want to see people rank better and do the right things to help their websites.  And I also know the main reason business owners don’t do the right thing with their website is because there’s so much conflicting information out there about SEO.  Below I’m going to share a few easy steps on How to Rank a Website in Google-SEO Tips:-

Create Unique Content:

unique-content

This is the starting point for everything.  If you don’t have a blog, you need to integrate one into your website and update it regularly.  In 2011, Google introduced an update known as Panda which rewards websites for having fresh, unique content.  Spend a few minutes each day writing a blog post and publishing it on your website.

By adding fresh, updated material, you are increasing the likelihood that search engine bots will notice your website. Well-written articles will often be shared. Those who have shared the articles will continue to visit your website or blog for updated data and posts.

The greater the ranking you require to attain, the additional content that you need to provide. Make sure your topic range is broad, but still relevant to your product or service. If the blog is about hockey, discuss hockey player cards, team jerseys, and equipment. The more expansive your content is, the greater likelihoods you partake of gaining a solid following.

It’s all about content, to develop a plan that optimizes the potential of search engines. The way your content is written will determine the success of it. You also need to use better grammar than the competition. Good, solid content that employs all of these elements can significantly enhance your website’s SEO.

Natural Linking Profile:

creating-links

You need to have links to rank higher. Links are basically votes for your website, telling search engines you’re more significant than your opponent. There are hundreds of ways to build links, but it’s important to have a natural linking profile. That means relevant links, contextual links, and links from different sources. This is the hardest and most time-consuming part, but if you can build just 1 new link every day you’ll see improvements in your website after a few months.

To get hyperlinks to your website, make comments on blogs. If you deliver a well-written and appropriate piece of writing, the blog owner may allow you to have your link there. Don’t put a link on a comment you make to a blog that does not have a good connection to your website. Additionally, when you do leave a comment, make sure that it is of value to that website. If you’re familiar with the subject at hand, it’ll take no time to leave appropriate comments on blogs, along with a link to your website.

Get Out There And Socialize:

social-media-promotion

Social media is a great opportunity to build links, build relationships, and gain clients. Get yourself out there on LinkedIn, Twitter, Facebook, and YouTube to market your business, market your website, and market your content. This will result in people naturally linking to you and directly visiting your website, what else could you hope for?

Optimize Your Website:

website-optimization

When we start an SEO campaign, we look at over 100 different elements on your website. While I can’t outline all 100 in a blog post, I can say a few of the utmost vital are relevant URLs, relevant title tags, and strategic keyword placement throughout your website.  Clean up your titles and URLs and make sure you mention your keyword from time to time in your content — this will help rank you better and assist search engines inconsiderate what your data is all about.

The strategic placement of keywords in the content on your website and within your blogs can partake a substantial impression on the quantity of traffic driven to your website by search engine’s. Pack well-researched keywords into the first few lines of your text, but don’t overdo it. Put in just enough to get noticed by the search engines. It is generally accepted that placing the keyword twice in the first paragraph is best. After that, you want to place the keywords many times in the following 200 words, making sure that it flows nicely and it doesn’t seem overused.

You can experience an increased number of search engine hits by inputting plural forms of keywords. Many search engines rely on keyword stemming. If you choose a keyword that has other possible endings, such as “accountant,” the search engines might not include your website in results for the terms “accounting” or “accountants”. The longer the form of keyword you use, the more likely that it will be returned in search results for similar words. For example, using “accounting” as a keyword will mean that keyword stemming will add your website to the search results shown for the keyword “accountant”.

Stick With It:

stick-with-it

As previously mentioned, popular keywords that are utilized by search engines form the basis of the formula used in search engine optimization (SEO). The highest-ranking websites are those whose keyword content closely matches a search term; you can make your website one of them by employing keywords properly. This information can help improve your use of keywords.

SEO is an ongoing, long-term business marketing strategy.  There are no overnight results, and any time you’ll work for hours upon hours without seeing any results.  The biggest reason people fail at SEO is that they don’t have the determination and patience to achieve top rankings.  Trust me, once you get to the top, you’ll be grateful for all the time you spent optimizing your site.

SEO really is becoming more and more difficult as niches become more competitive and more companies start SEO campaigns, so get started with improving your website today before your competition blows past you leaving you in the dust.  These five tips are a fantastic starting point for any business -large or small – and in small niches can even bring you to page one within a few months.

Beware of SEO Myth:

seo-myth

When it comes to search engine Optimization there are almost as many myths and misinformation about SEO as proven techniques that help improve your ranking. What makes it even more complicated is that many of the myths cannot be confirmed or disproved, simply because the search engine algorithms are kept very secret and you do not know all the factors that are taken into account when tracing a site. After all, the uncertainty about algorithms really helps the rapid growth of myths, rumors, and speculation.

From time to time, a new SEO myth appears either when it is discussed in a forum or published on a blog, but there are some myths that are already so widespread and seemingly omnipresent in the “SEO-knowledge” of many people that the great Most of them believe that it is true. Let’s see some myths that are not so widely discussed.

1. Backlinks with no follow are useless

no-follow-link

The no follow tag was introduced by Google in 2005, as an attempt to reduce spam in links, clearly indicating that Google Bot will not follow the links with that tag, nor the transfer of PageRank or anchor text through these links. In short, the links that have the no-follow attribute will not help to get your site classified, which makes these links seem useless and unimportant in the eyes of many.

However, since the no follows tag was introduced many things have changed, such as the fact that many authoritative sites add the no follow attribution for each of their outbound links (e.g., Wikipedia, YouTube, and Digg).

Google may make a difference in these no follow links, although links to no follow may not be considered as a ranking factor.

To search engine like Yahoo! They do not care if the link is labeled “no follow” or not. In addition, links with no follow are not useless is the simple fact that these links will still refer visitors to your real site, and could become regular readers or even customers. The importance of an article that was disseminated on a no follow sites, such as Facebook or Digg, should not be underestimated, as many other websites will begin to link to your site as the original source of the information.

In conclusion, backlinks with no follow can benefit your website in what has to do with visitors, even though it cannot influence the search engine rankings.

2. Sites get ranking according to PageRank

page-rank-myth

The PageRank of a domain is insignificant. What matters is not the PageRank of the site, but how well they are indexed in the search engines. PageRank is an overestimated number that has lost importance in recent years, when the search algorithms became more advanced and many more complex classification factors were added, such as domain authority and link popularity of specific pages that influence the ranking of a site.

The proof of this theory can be found by doing some Google searches to see that pages with minor PageRank outperform high PageRank sites quite often. Another fact about the PageRank that should be mentioned is that the “Official PageRank” you can see in the toolbar is not the true Google PageRank used in your algorithms. The official is only a frequent update of 3-4 times a year, that is, according to Google only one of the more than 200 signals that can affect the way your site is crawled, indexed and classified.

In conclusion, the PageRank of a site is just one sign, in addition to many others, that affects how a site occupies a position. The PageRank of a site that is displayed in the toolbar is not exactly the metric used by Google.

3. Do not link to other sites! The PR will escape!

Back-links

Many website owners try to reduce your outbound links to a light minimum or do not even link to other sites at all, with the fear of lowering your own PageRank. Actually, links to other sites absolutely do not decrease the PageRank, and if you do it in the right way your own ranking will benefit.

The attempt to monopolize all the PageRank by not having outgoing links is absolutely ineffective since it could reduce the consumer understanding and not be natural to Google. Whenever content is created for a site, try to enter into the perspective of your visitor who is looking for specific information and includes links to external sources, whenever you think that a visitor benefits from it. This kind of thinking outside of the focus box will help you see your website from the point of view of a person who is looking for as much information on a given topic as possible and will help you to satisfy visitors.

Conclusion:

conclusion

In conclusion, it can be said that linking to external sites will not raise your search engine rankings in the sky, but it will have some positive effects if linked to relevant and quality sites. The only sites that should not be linked are spam, forbidden or malicious sites. In addition, it is essential to make definite not to link to a dozen completely independent sites within an article.

Each myth is based on personal opinions and this is my attempt to expose the aforementioned myths. No person can put all the existing myths in search engine optimization with 100% accuracy, simply because there is no precise knowledge about how algorithm search engines operate these days and the great importance that different classification factors that are renewed very often.

Hence these are the few things one must remember before doing SEO for a website. I hope you like my article. Please comment below as your comments are precious for us. Thank You!

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